{"id":1359,"date":"2026-07-06T00:52:08","date_gmt":"2026-07-06T00:52:08","guid":{"rendered":"https:\/\/workbydanielle.com\/?page_id=1359"},"modified":"2026-07-07T00:19:15","modified_gmt":"2026-07-07T00:19:15","slug":"resume","status":"publish","type":"page","link":"https:\/\/workbydanielle.com\/?page_id=1359","title":{"rendered":"Resume"},"content":{"rendered":"<div class=\"gca-column three-fifths first\"><h4 style=\"padding-left: 40px; padding-right: 40px;\">PROFESSIONAL PROFILE<\/h4>\n<p style=\"padding-left: 40px; padding-right: 40px;\">Strategic communications and marketing leader with more than 20 years of progressive experience in mission-driven education. Trusted advisor to senior leaders on institutional voice, brand, reputation, executive messaging, sensitive communications, and crisis response. Develops integrated, data-informed strategies that align enrollment, advancement, and community engagement while combining high-level counsel with strong editorial, digital, analytics, and team leadership.<\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"padding-left: 40px; padding-right: 40px;\">EXPERIENCE<\/h4>\n<p class=\"p1\" style=\"padding-left: 40px; padding-right: 40px;\"><strong>Director of Marketing and Communications<\/strong><br \/>\n2019\u2013Present<br \/>\nGlenelg Country School <span class=\"s1\">|<\/span> Ellicott City, MD<br \/>\nIndependent, coeducational school serving age 2 through grade 12<\/p>\n<ul style=\"padding-left: 50px; padding-right: 50px;\">\n<li class=\"p5\" style=\"margin-bottom: 15px;\">Lead institution-wide marketing and communications for prospective and current families, students, employees, alumni, donors, trustees, and community partners.<\/li>\n<li class=\"p5\" style=\"margin-bottom: 15px;\">Advise the Head of School and senior leaders on executive messaging, institutional positioning, sensitive communications, crisis response, policy announcements, leadership transitions, media inquiries, and reputational considerations.<\/li>\n<li class=\"p5\" style=\"margin-bottom: 15px;\">Led brand-perception research encompassing constituent surveys, focus groups, and competitive analysis; translated findings into a new institutional marketing strategy, campaign platform, tagline, website direction, and suite of marketing materials.<\/li>\n<li class=\"p5\" style=\"margin-bottom: 15px;\">Partner with Admissions, Institutional Advancement, division leaders, and program offices to align communications with enrollment, retention, fundraising, and engagement priorities; supported six consecutive years of enrollment growth from 741 to 830 students, a 12% increase and the school\u2019s highest enrollment since 2008.<\/li>\n<li class=\"p5\" style=\"margin-bottom: 15px;\">Rebranded and repositioned the annual gala and developed an integrated marketing strategy for constituent and business audiences, helping achieve record attendance and increase net revenue from a historical average of approximately $27,000 to more than $150,000 in 2026.<\/li>\n<li class=\"p5\" style=\"margin-bottom: 15px;\">Developed a unified approach to Institutional Advancement collateral, directing format, messaging, editorial structure, and visual identity across brochures, booklets, donor communications, and fundraising materials; wrote or edited content and designed final deliverables.<\/li>\n<li class=\"p5\" style=\"margin-bottom: 15px;\">Lead an approximately 85-page website redesign, directing information architecture, design and content strategy, writing, editing, stakeholder review, and implementation; manage digital strategy spanning paid search, paid social, display advertising, retargeting, SEO, SEM, and performance analysis.<\/li>\n<li class=\"p5\" style=\"margin-bottom: 15px;\">Directed multichannel social media strategy that grew the combined Facebook, Instagram, and LinkedIn audience by approximately 104%, from about 3,766 to7,680 followers, and generated more than 385,000 engagements across 3,700+ posts from August 2019 through June 2026.<\/li>\n<li class=\"p5\" style=\"margin-bottom: 15px;\">Redesigned the all-school newsletter, increasing the average open rate from approximately 30% to 82%; provide lead editorial and creative direction for a quarterly magazine with a circulation of approximately 3,500 and communications reaching 2,200 weekly newsletter recipients.<\/li>\n<li class=\"p5\" style=\"margin-bottom: 15px;\">Manage a six-figure annual marketing budget and direct five freelancers, two agencies, and multiple vendors; oversee hundreds of annual creative and photography assignments and establish workflows, editorial standards, and quality controls that improve consistency and efficiency.<\/li>\n<li class=\"p5\" style=\"margin-bottom: 30px;\">Strengthen institutional visibility and media relationships, securing positive coverage in <i>The Baltimore Sun<\/i>, <i>Baltimore\u2019s Child<\/i>, Mix 106.5, and <i>Baltimore Fishbowl<\/i>.<\/li>\n<\/ul>\n<p class=\"p1\" style=\"padding-left: 50px; padding-right: 50px;\"><strong>Director of Marketing and Creative Services<\/strong><br \/>\n2013\u20132019<br \/>\nGallaudet University <span class=\"s1\">|<\/span> Washington, DC<br \/>\nUndergraduate, graduate, and professional learners<\/p>\n<ul style=\"padding-left: 50px; padding-right: 50px;\">\n<li class=\"p5\" style=\"margin-bottom: 15px;\">Led a multidisciplinary team of approximately 12 marketing and creative professionals and managed two departments with a combined annual budget exceeding $500,000.<\/li>\n<li class=\"p5\" style=\"margin-bottom: 15px;\">Designed and executed a multichannel accepted-student campaign that increased the April-to-August accepted-student-to-enrolled-student conversion rate from 35% to 75% while reducing reliance on individual staff reminders and follow-up.<\/li>\n<li class=\"p5\" style=\"margin-bottom: 15px;\">Directed integrated marketing and public relations campaigns across social media, broadcast, digital, print, advertising, publications, and recruitment communications, overseeing nearly 100 campaigns and creative projects annually.<\/li>\n<li class=\"p5\" style=\"margin-bottom: 15px;\">Established brand objectives, audience strategies, key messages, editorial standards, and quality expectations in collaboration with cross-functional partners; served as lead writer and editor for advertising, commercials, magazines, newsletters, recruitment materials, digital content, and social media.<\/li>\n<li class=\"p5\" style=\"margin-bottom: 30px;\">Recruited, coached, and developed creative professionals while fostering collaboration, accountability, and consistent brand execution across both departments.<\/li>\n<\/ul>\n<p class=\"p1\" style=\"padding-left: 50px; padding-right: 50px;\"><strong>Creative Services Manager<\/strong><br \/>\n2010\u20132013<br \/>\nPrince George&#8217;s Community College <span class=\"s1\">|<\/span> Largo, MD<br \/>\nUndergraduate, continuing education, and workforce development<\/p>\n<ul style=\"padding-left: 50px; padding-right: 50px;\">\n<li class=\"p5\" style=\"margin-bottom: 15px;\">Managed a five-person creative services team and an annual budget of approximately $250,000 supporting enrollment management and institution-wide communications.<\/li>\n<li class=\"p5\" style=\"margin-bottom: 15px;\">Increased annual creative-services production from approximately 500 to 800 projects, a 60% increase, by improving project-management systems, workflows, turnaround standards, client expectations, and team operations.<\/li>\n<li class=\"p5\" style=\"margin-bottom: 15px;\">Directed the planning, design, production, and quality control of recruitment campaigns, publications, advertising, and institutional collateral across print and digital channels.<\/li>\n<li class=\"p5\" style=\"margin-bottom: 15px;\">Established procedures and production standards that strengthened brand consistency, improved service delivery, and supported stronger staff performance and morale.<\/li>\n<\/ul><\/div>\n<div class=\"gca-column two-fifths\"><p><strong>AREAS OF EXPERTISE<\/strong><\/p>\n<ul>\n<li class=\"p5\">Audience Engagement<\/li>\n<li class=\"p5\">Brand and Reputation Management<\/li>\n<li class=\"p5\">Budget and Resource Management<\/li>\n<li class=\"p5\">Crisis and Issues Communications<\/li>\n<li class=\"p5\">Digital Marketing<\/li>\n<li class=\"p5\">Editorial Standards<\/li>\n<li class=\"p5\">Enrollment and Advancement Marketing<\/li>\n<li class=\"p5\">Executive Counsel<\/li>\n<li class=\"p5\">Institutional Voice and Messaging<\/li>\n<li class=\"p5\">Integrated Communications Strategy<\/li>\n<li class=\"p5\">Marketing Analytics<\/li>\n<li class=\"p5\">Public Relations<\/li>\n<li class=\"p5\">Search Engine Marketing (SEM)<\/li>\n<li class=\"p5\">Search Engine Optimization (SEO)<\/li>\n<li class=\"p5\">Strategic Storytelling<\/li>\n<li class=\"p5\">Team Development<\/li>\n<\/ul>\n<p><strong>TECHNOLOGY AND PLATFORMS<\/strong><\/p>\n<ul>\n<li class=\"p5\">Blackbaud K\u201312<\/li>\n<li class=\"p5\">Constant Contact<\/li>\n<li class=\"p5\">Digital Advertising<\/li>\n<li class=\"p5\">Email Marketing<\/li>\n<li class=\"p5\">Google Analytics<\/li>\n<li class=\"p5\">Hootsuite<\/li>\n<li class=\"p5\">HubSpot<\/li>\n<li class=\"p5\">Mailchimp<\/li>\n<li class=\"p5\">Social Media Analytics<\/li>\n<li class=\"p5\">Web Content Development<\/li>\n<li class=\"p5\">WordPress<\/li>\n<\/ul><\/div>\n","protected":false},"excerpt":{"rendered":"PROFESSIONAL PROFILE Strategic communications and marketing leader with more than 20 years of progressive experience in mission-driven education. Trusted advisor to senior leaders on institutional voice, brand, reputation, executive messaging, sensitive communications, and crisis response. Develops integrated, data-informed strategies that align enrollment, advancement, and community engagement while combining high-level counsel with strong editorial, digital, analytics, [...]","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1359","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/workbydanielle.com\/index.php?rest_route=\/wp\/v2\/pages\/1359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/workbydanielle.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/workbydanielle.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/workbydanielle.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/workbydanielle.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1359"}],"version-history":[{"count":27,"href":"https:\/\/workbydanielle.com\/index.php?rest_route=\/wp\/v2\/pages\/1359\/revisions"}],"predecessor-version":[{"id":1433,"href":"https:\/\/workbydanielle.com\/index.php?rest_route=\/wp\/v2\/pages\/1359\/revisions\/1433"}],"wp:attachment":[{"href":"https:\/\/workbydanielle.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}