Resume

PROFESSIONAL PROFILE

Strategic communications and marketing leader with more than 20 years of progressive experience in mission-driven education. Trusted advisor to senior leaders on institutional voice, brand, reputation, executive messaging, sensitive communications, and crisis response. Develops integrated, data-informed strategies that align enrollment, advancement, and community engagement while combining high-level counsel with strong editorial, digital, analytics, and team leadership.

 

EXPERIENCE

Director of Marketing and Communications
2019–Present
Glenelg Country School | Ellicott City, MD
Independent, coeducational school serving age 2 through grade 12

• Lead institution-wide marketing and communications for prospective and current families, students, employees, alumni, donors, trustees, and community partners.
• Advise the Head of School and senior leaders on executive messaging, institutional positioning, sensitive communications, crisis response, policy announcements, leadership transitions, media inquiries, and reputational considerations.
• Led brand-perception research encompassing constituent surveys, focus groups, and competitive analysis; translated findings into a new institutional marketing strategy, campaign platform, tagline, website direction, and suite of marketing materials.
• Partner with Admissions, Institutional Advancement, division leaders, and program offices to align communications with enrollment, retention, fundraising, and engagement priorities; supported six consecutive years of enrollment growth from 741 to 830 students, a 12% increase and the school’s highest enrollment since 2008.
• Rebranded and repositioned the annual gala and developed an integrated marketing strategy for constituent and business audiences, helping achieve record attendance and increase net revenue from a historical average of approximately $27,000 to more than $150,000 in 2026.
• Developed a unified approach to Institutional Advancement collateral, directing format, messaging, editorial structure, and visual identity across brochures, booklets, donor communications, and fundraising materials; wrote or edited content and designed final deliverables.
• Lead an approximately 85-page website redesign, directing information architecture, design and content strategy, writing, editing, stakeholder review, and implementation; manage digital strategy spanning paid search, paid social, display advertising, retargeting, SEO, SEM, and performance analysis.
• Directed multichannel social media strategy that grew the combined Facebook, Instagram, and LinkedIn audience by approximately 104%, from about 3,766 to7,680 followers, and generated more than 385,000 engagements across 3,700+ posts from August 2019 through June 2026.
• Redesigned the all-school newsletter, increasing the average open rate from approximately 30% to 82%; provide lead editorial and creative direction for a quarterly magazine with a circulation of approximately 3,500 and communications reaching 2,200 weekly newsletter recipients.
• Manage a six-figure annual marketing budget and direct five freelancers, two agencies, and multiple vendors; oversee hundreds of annual creative and photography assignments and establish workflows, editorial standards, and quality controls that improve consistency and efficiency.
• Strengthen institutional visibility and media relationships, securing positive coverage in The Baltimore Sun, Baltimore’s Child, Mix 106.5, and Baltimore Fishbowl.

Director of Marketing and Creative Services
2013–2019
Gallaudet University | Washington, DC
Undergraduate, graduate, and professional learners

• Led a multidisciplinary team of approximately 12 marketing and creative professionals and managed two departments with a combined annual budget exceeding $500,000.
• Designed and executed a multichannel accepted-student campaign that increased the April-to-August accepted-student-to-enrolled-student conversion rate from 35% to 75% while reducing reliance on individual staff reminders and follow-up.
• Directed integrated marketing and public relations campaigns across social media, broadcast, digital, print, advertising, publications, and recruitment communications, overseeing nearly 100 campaigns and creative projects annually.
• Established brand objectives, audience strategies, key messages, editorial standards, and quality expectations in collaboration with cross-functional partners; served as lead writer and editor for advertising, commercials, magazines, newsletters, recruitment materials, digital content, and social media.
• Recruited, coached, and developed creative professionals while fostering collaboration, accountability, and consistent brand execution across both departments.

Creative Services Manager
2010–2013
Prince George’s Community College | Largo, MD
Undergraduate, continuing education, and workforce development

• Managed a five-person creative services team and an annual budget of approximately $250,000 supporting enrollment management and institution-wide communications.
• Increased annual creative-services production from approximately 500 to 800 projects, a 60% increase, by improving project-management systems, workflows, turnaround standards, client expectations, and team operations.
• Directed the planning, design, production, and quality control of recruitment campaigns, publications, advertising, and institutional collateral across print and digital channels.
• Established procedures and production standards that strengthened brand consistency, improved service delivery, and supported stronger staff performance and morale.